Category Social Media Networks

Is Apple Social or Not?

Introduction Apple Inc. is the largest consumer products company in the world. The company is known for its culture of secrecy, control of information, and in many cases, reluctance to comment. Some pundits claim that it does not care about social media and that it serves as a bad example on how organisation should use […]

The Government and Social Media

  The Government and Social Media When considering social media, most people think of their Facebook friends, the latest cute video they saw on YouTube, or their favourite celebrity photos on Instagram. They probably don’t think about a governmental department creating cool content or their local MP clicking on the “like” button for their latest […]

It Needs To Be Business Class

  It Needs To Be Business Class SMEs are a very important part of the economy, however they face specific difficulties when compared to larger organisations. According to the Asian Development Bank Institute¬†they have limited access to financial resources, suffer from insufficient use of IT, and their sales channels are not developed enough. Social media […]

Where Are We Now?

  Are we still in the Web 2.0 era? Did Web 3.0 arrive already? What is Web 3.0? When will Web 4.0 / 5.0 arrive and what will it look like? These questions and alike have been a source to many debates and speculations in last few years. Academics, industry insiders, and pundits are all […]

Please Don’t Sue Me

Please Don’t Sue Me It all starts with good intentions So you decided to write a blog. After all, you like to travel, ride the great trails of beautiful New Zealand, and have so much to share. You jump onto WordPress.com, pick a cool name, an even cooler template, and you are ready to roll. […]

Social Media – Where Is The Money

  Social Media – Where Is The Money? What we consider today as Social Media started in 1997 with SixDegrees.com. This early social networking website allowed users to send messages to their friends and post items on boards. At its peak, the website had around 3.5 million users. The service did not last long and […]